Operations, IT, and Marcom: Natural Enemies or Collaborators?
Show: Healthcare Success
Healthcare organizations often invest heavily in marketing—but struggle to convert that demand into patient care due to disconnected systems and siloed teams. In this episode, Stewart Gandolf is joined by Nicole Vafadari, Founder of Doret Consulting, to explore how misalignment between marketing, operations, and IT creates friction in the patient journey—and what it takes to fix it.
From call center inefficiencies and EMR limitations to the role of data in driving change, they share practical strategies for improving patient access, increasing conversion, and turning these traditionally siloed teams into true collaborators.
More From Current Show
Oncology is advancing at an extraordinary pace, with dozens of new drug approvals and indications each year. Community...
Listen Now 
What happens when AI stops acting like a single assistant and starts working more like a team? Sujal...
Listen Now 
Healthcare is built around specialization, structure, and clearly defined areas of responsibility. But as David Sylvan of University...
Listen Now 
Artificial intelligence is transforming healthcare, but building an AI model is only the beginning. In this episode, Dr....
Listen Now 
As AI becomes more capable, the qualities that make us human may become more valuable, not less. Teri...
Listen Now 
A health system’s website isn’t simply a place patients visit after choosing where to receive care. It’s increasingly...
Listen Now 
AI search is changing how patients find, evaluate, and trust healthcare information before they ever visit a website....
Listen Now 
Healthcare has long been built on the assumption that patients will make rational decisions when presented with the...
Listen Now Related Episodes
No related episodes found.
