#387: Beyond Habits—Lasting Behavior Change with Jason Hreha

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Bradley Block and Jason Hreha discuss the difference between habits and routines, emphasizing the need for personalized strategies in behavior change. Jason argues that while habits are automatic, many behaviors that we try to change require conscious effort and should be approached as "transformative practices." They also explore how tech companies have mastered the art of making behaviors simple and easy, providing insights that can be applied in medical practice and beyond.

Jason Hreha is a Stanford-trained neuroscientist and behavioral science expert with over 14 years of experience in applying behavioral science to real-world challenges. He studied under the renowned BJ Fogg at Stanford's Behavior Design Lab and has made significant contributions to the field of applied behavioral sciences. Jason pioneered the integration of behavioral science into the corporate world, establishing the first Fortune 500 behavioral science unit at Walmart. An entrepreneur at heart, Jason is the founder of Persona, a company dedicated to identifying and recruiting top remote talent through innovative software and behavioral science techniques. He is also the author of the book "Change: Moving Beyond Habits to Achieving Lasting Transformation," where he explores the science behind true behavioral change and how to achieve meaningful, lasting transformation.

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