Stop Letting People Play in Your Face: Knowing Your Worth with Alex Hill

#336: In this week’s installment of The Business of You series, I’m sitting down with Alex Hill — recipe developer, community builder, and the woman behind Just Add Hot Sauce — to talk about what it really takes to bet on yourself as a solopreneur and what it truly means to stop letting people play in your face, including yourself.

This conversation is about the moment before the leap. The panic attack that becomes the pivot. The $25K savings goal. The train that’s moving whether you’re ready or not.

If you’re truly going to be the CEO of your life, it means you know your worth, and you move like it.

We talk about turning content into capital, building a brand without letting the algorithm own you, and why “being the product” is both the source of opportunity and pressure. Because it’s one thing to go viral. It’s another thing to build a business that can outlive the internet.

The Business of You is about ownership. Not just of your talent, but of your trajectory. This conversation is a masterclass in zooming out before the world decides your next move for you.

This episode is for you if…

• You know you’re talented but you’re still figuring out how to think like the CEO of your own life.
• You want to move from scarcity to leverage.
• You want to learn the difference between being creative and being strategic.
• You’re ready to build real ownership.
• You want to stop performing for the algorithm.
• You’re learning that saying yes built the foundation but saying no builds the future.
• You’re tired of shaking your ass for Kohl’s cash and are ready to build real equity.

Episode Links:

• Subscribe to Alex’s Substack Food & Feelings here: https://justaddhotsauce.substack.com/
• Follow Alex on Instagram: https://www.instagram.com/justaddhotsauce/?hl=en

Sponsors:

• IM8: If you're ready to feel more like your best self, go to IM8HEALTH.com/lucky and use code LUCKY. You’ll get a Free Welcome Kit, five free travel sachets, and 10% off your order.
• Monarch Money: Set yourself up for financial success in 2026 with Monarch. Go to monarch.com and use code LUCKY for 50% off your first year.
• Equip: You deserve a life that isn’t ruled by food stress, shame, or constant overthinking. To learn more about Equip and see if it’s right for you, visit equip.health/lucky.
• Shopify: Sign up for your one dollar per month trial today at shopify.com/balancedblackgirl

Connect with Les:

• Ready to apply what you hear? Subscribe to the She’s So Lucky Newsletter to get weekly episode guides and journal prompts: https://shessolucky.kit.com/newsletter
• Subscribe to The Lucky Playbook on Substack: https://lesalfred.substack.com/
• Follow Les on IG @lesalfred
• Follow She’s So Lucky on IG @shessoluckypod
• Follow Les on TikTok
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• Visit our website at shessoluckypodcast.com

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

Produced byDear Media

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