Stop Being the Only One Who Calls Your Mates #693

Message me your 'Takeaways'.

Are you always the one reaching out to your mates? Always the one organising the catch-up, making the call, keeping the friendship alive?

In this episode, I break down why male friendships quietly fade as we get older, why it's not about your mates not caring, and the exact system to build relationships that actually last, even with a packed career, a family, and a busy life.

You'll learn:
- Why men become lonelier as they get older (and what the data says)
- How to stop being the only one who initiates contact
- The "relational bank account" — why daily deposits matter more than big gestures
- How to fix the "no time to catch up" excuse for good
- Why surface-level friendships stay surface-level (and how to go deeper)
- The exact question that takes a friendship from small talk to real connection
- How to build a cadence for your mateships, just like you would in business

I also share my own experience of being "that guy" who always reaches out first, what I do to hold the standard in my own friendships, and why removing the mask is the fastest way to build mates who stick around for life.

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