How AI is Helping Us Understand Consumers’ Health Behaviors (#506)

Kristy Roldan, VP of Growth at MDRG, joins Jared to talk about the newest ways that healthcare is happening outside of hospitals, why outlier thinking is important in consumer research, and how AI is and isn’t helping us better understand consumers’ health behavior.

All that, plus the Flava of the Week about Noom’s new at-home biomarker testing. How can this latest move from correction to detection impact the quickly changing direct-to-consumer preventive space, and are we witnessing the digital front door and new patient consult transform right before our eyes?

ANNOUNCING RAP COLLABORATIVES

Exciting news! We’re launching Rap Collaboratives, curated workgroups of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what’s next and get their perspective in front of the industry.

Interested in being part of it? Contact jared@ulteradigital.com.

(#506)

See omnystudio.com/listener for privacy information.