The Rich Roll Podcast
The Rich Roll Podcast
China Study Critics & How Plant-Based Nutrition Can Prevent & Reverse Disease
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China Study Critics & How Plant-Based Nutrition Can Prevent & Reverse Disease

This week we hit a huge milestone – 2 MILLION DOWNLOADS! 
Wow. I was blown away when we hit 1 million after about a year since we started this experiment. Then just five months later, we hit the second million. I am beyond words. I love doing the podcast, love it. I do this for you. So it means more than you can imagine that it has found a passionate and loyal audience. With utmost sincerity, I thank you from the bottom of my heart and promise to honor your commitment to the show by striving to always do better and be better.
In honor of the milestone, I thought it appropriate to bring you one of my most compelling and important interviews to date. A conversation with a man I owe my life. A man whose studies, books and tireless advocacy have transformed countless lives across the globe. A man absolutely instrumental in paving a path for my own personal transformation – a journey that begins and ends with my adoption of a plant-based diet.
T. Colin Campbell
Dr. Campbell may not have invented the whole food plant-based diet, but he is most certainly the regal lion of the movement, pioneering it from fringe acceptance to modern age, widespread mainstream adoption. He is best-known as the author of The China Study*, one of the most important, ground-breaking, massively best-selling books ever written on health & nutrition. More recently, Dr. Campbell published an important follow up, Whole: Rethinking The Science of Nutrition*. But even if you have not read either of these books, there is a solid chance you saw him and his work profiled in the incredibly powerful documentary Forks Over Knives*.
The simple truth is that how we are beginning to understand the ways in which food and nutrition impact the underlying causes of so many Western diseases that unnecessarily plague developed cultures — and the means to prevent and reverse them — is due in large part to the tireless scientific research to which Dr. Campbell has devoted his life. He is, quite simply put, an absolute paradigm-busting legend of the modern movement for long-term wellness, disease prevention & reversal, sustainable ecosystems, animal welfare, and agricultural reform.
For the uninitiated, T. Colin Campbell is a Cornell and MIT trained Ph.D. in nutrition, biochemistry and microbiology and current professor emeritus at Cornell specializing in both nutrition & toxicology – specifically the effects of nutrition on long-term health and even more particularly the role nutrition plays in the causation of certain types of cancer. In addition to the two books mentioned above, he is the author of over 300 peer reviewed research papers on a variety of subjects related to the above.
Maybe you're new to all this — I don't get all the fuss. What exactly is The China Study?

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