388: Why Some Offers Sell and Others Flop

Welcome to a new season of STC after a break of several weeks. I’m excited to be back with new sessions! Today’s topic to explore is the all-important question of why some offers sell well and others flop. I’m joined by my friend Prerna Malik!

Our Featured Guest

Prerna Malik

Prerna has worked with well-known entrepreneurs like Pat Flynn as a conversion copywriter. She and I connected on LinkedIn, and I immediately saw that she comes from a place of integrity and wisdom. In this session, we discuss what offers are and the top three conversion secrets that make offers sell like crazy. You’ll find our conversation informational and inspirational.

Prerna's Website and Free Email Course

You’ll Learn:

• What is an offer? (and what is it not?)
• Five key elements to an offer:
• The core offer
• Your unique mechanism
• Trust builders
• Desire drivers
• Objection demolishers
• Prerna’s top three conversion secrets to strong offers:
• Lead with emotion, simplicity, and clarity.
• Use specific messaging and positioning.
• Use user-based urgency.
• Maximizing the impact of your copy on your audience
• The most common mistakes entrepreneurs make in their offers
• A conversion mistake most people make without realizing it
• Thoughts on bonus offers: “Every bonus should have a purpose; otherwise, it’s just fluff.”

Resources:

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