649: Chris “Drama” Pfaff

In this episode Sal, Adam & Justin speak with Chris "Drama" Pfaff.

Chris got his start with the reality TV show "Rob & Big" and then "Rob Dyrdek's Fantasy Factory."At age 22, with no background in business or fashion, he launched a t-shirt and streetwear line, Young & Reckless, which has grown into a nationwide brand, with distribution in more than 3,000 Macy’s, Dillard’s and PacSun stores, celebrity endorsements from Puff Daddy and Justin Bieber, 43 employees, and $31 million in revenue in 2015 (Forbes Article here).

This episode digs into Chris' story and is a fascinating listen.

• What was it like becoming a reality star? (2:29)
  • Everyone’s favorite little homie
• Breaking out of that stereotype (5:57)
  • Wanting to be involved
• Was Rob supportive of his clothing line? (10:20)
• Realist reality show (12:10)
• When did the pop culture burst happen? (16:38)
• The hustle life (19:00)
• Small town beginnings (22:31)
  • Drawn to the hustle, not the job
• The highs and lows of starting a clothing line (26:30)
  • Working in seasons in fashion, you are losing
  • Streetwear vibe with no pride
  • Branding is everything
• What does he consider streetwear today? (33:28)
• What strategies is he implementing? (34:50)
• What does he think of juggernauts like Amazon/Apple?? (36:14)
• What motivated him to start his podcast? (38:29)
  • Searching for his purpose
• Millennials, entrepreneurs of our future (42:25)
  • Motivation follows action
• Entrepreneurs he models after? (47:48)
• Favorite guests? (49:37)
• Fashion/Fitness comparisons (51:26)
• Foundation to kick start other things, his podcast (53:24)
• Has he always been this self-aware? (54:43)
• What does he do to unplug? (59:00)
• Amount of content needed (1:03:27)
• Will YouTube stars take over Hollywood? (1:09:00)

Related Links/Products Mentioned:

• How A Millennial With No Business Experience Or College Education Created Streetwear For The Masses
• Rob & Big
• Rob Dyrdek's Fantasy Factory
• Quiksilver Files for Bankruptcy | RIDE Channel
• Bobby Light (Rob & Big) - Dirty Girl – (YouTube)
• 5 Truths the Fast Fashion Industry Doesn't Want You to Know
• Entrepreneurship and Millennials Are Thriving in Emerging Markets
• Rich Piana punched/fight LA Expo 2017 – YouTube
• The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google - Scott Galloway (book)
• Self-Awareness and Feeling Transparent: Failing to Suppress One's Self
• Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked - Adam Alter (book)
• Calm: Meditation to Relax, Sleep, Relieve Anxiety and Lower Stress
• Moment – Automatically track your and your family's daily iPhone and iPad use
• 8 YouTube Stars Who Are Taking Over the World – Vogue

Featured Guest/People Mentioned:

• Chris "Drama" Pfaff (@drama)  Instagram
• Short Story Long
• Young And Reckless
• Rob Dyrdek (@robdyrdek)  Instagram
• Christopher Boykin
• Lil Wayne WEEZY F (@LilTunechi)  Twitter
• Miguel (@Miguel)  Twitter
• Kendrick Lamar (@kendricklamar)  Instagram
• Diddy (@diddy)  Twitter
• Gary Vaynerchuk (@garyvee)  Twitter
• Elon Musk (@elonmusk)  Twitter
• Steve Jobs
• Jeff Bezos (@JeffBezos)  Twitter
• Tom Bilyeu (@TomBilyeu)  Twitter
• Tim Ferriss (@tferriss)  Twitter
• Logan Paul (@LoganPaul)  Twitter/Instagram
• Jake Paul (@jakepaul)  Twitter/Instagram

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